What Is Responsive Web Design?

What Is Responsive Web Design?

Since the upbringing and wide adoption of the smart phones and tablets, many internet users have started to take major chunk of their time off from their personal computers and have shifted that time towards their new devices. Anything that was previously done on a desktop can now be done on a smartphone or a tablet with similar or more convenience. Some research has been done regarding this behavior and some shocking results were discovered.

It was found out that 60% of the Americans use internet from their mobile phones while 52% make use of emails. Further results showed that more than 50% of the people were highly involved with the use of smartphones or cell phones.

Moreover, recently in 2013 the numbers showed that tablets were purchased more as compared to desktops. It is quite evident now from the research that smartphones and tablets are taking over people’s lives and due to this reason more and more traffic will come towards websites through smartphones and tablets. It only seems logical for companies to optimize their websites by accounting for the new devices and their interfaces. Mobile optimized sites are becoming quite popular these days and companies like Facebook and Gmail have taken a lot of advantage from it. It has been helpful because mobile optimized sites do not require the user to pinch on the screen a lot for zooming and the task becomes quite easy and simple. While optimizing websites it should be remembered that not only mobile phones have emerged but also tablets and different LCDs and LEDs with varying resolutions are being used by the users.

What will a Responsive Design do about it?

It is not possible for a website owner to customize the website and account for all the devices that exist in the world. It does not make sense and would take forever to do it. This is where responsive web design comes into play. Responsive design automatically optimizes the website to display in the most appropriate way on the screen that the user is viewing. With such design the website can be viewed on different screen with a lot of convenience. Responsive web design is also sometimes referred to as a chameleon. It has the great power of disguise and it adapts easily on any screen size and resolution.

How to make a Responsive Web Design?

Once you have determined the need for a responsive design, you should start working towards achieving it. Start by looking for a professional developer. How much time it takes to make your website responsive will depend on the site itself. Small websites take a day while the large ones can take up to a month as well and it all depends on the amount of content placed on the website. Try hiring those experts who are experienced and know the codes for developing. The main job of such developers will be to make adjustments to the content so that it can be viewed on multiple devices with simplicity.
Creating a responsive web design can sometimes become a complicated task but there are many templates and frameworks present now which provide some help. Initializr is considered as a reliable website for making templates but only offers some of the views. Bootstrap is another tool that deals with the CSS media issues and the queries related to screen resolutions. Special coding is also done with some technical expertise to complete the web design. Once the design is completed, it can be tested easily with some of the online tools which will show the website in different screen sizes.

Is it worth it?

It is evident from the details mentioned earlier that a responsive web design has a lot of advantages. One advantage of responsive design is that you do not have to make separate website for different platforms and can have just one website for everyone to view with ease. A responsive web design makes sure that the users can operate on the website easily. It also gives out the appropriate information to the users while caring about SEO too.
There are some disadvantages of a responsive website as well. Some pages might disappear due to sizes as there is a scalability issue with responsive web design. Some of the websites have proved to take longer to load and also the information is skimmed down which can hurt the company by hiding precious information.

Do you really need a Responsive Web Design?

It is not a requirement for every website to have a responsive design. You might have noticed that most of the restaurant and food chain websites have a responsive web design and there is a reason for it. This is because most users who visit such websites are there to make an instant purchase and if they are disappointed by the design or they are not able to find the correct information, the company will end up losing an easy sale. Before considering a responsive design you should ask yourself a couple of questions:
1. What is the purpose of the website?
2. Are you looking for an easy sale?
By understanding more about the website and the purposes of the users, you will be able to make this decision accurately.


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