CURIOUS? PERFECT.
Real Questions, Honest Answers
Absolutely. In fact, some of the most authentic brands come from non-designers who understand their
business deeply. I’ve structured everything here to work with your beginner status, not against it. You’ll
learn the principles that matter (like why certain colors make people trust you) and skip the stuff that
doesn’t (like memorizing Pantone codes). Plus, every tutorial assumes you’re starting from scratch—no
secret designer handshakes required.
Think of it this way: A designer creates FOR you, but this site teaches you to create WITH intention. You’re
not just getting a pretty logo—you’re understanding why that logo works for YOUR specific business.
Plus, let’s be real: good designers cost $2,000-$10,000. My resources? Under $50. And you can update
everything yourself forever, at 2am in your pajamas, without paying hourly rates.
Here’s the secret: Good branding actually SAVES you time. When your visuals are systemized, you stop
spending 45 minutes choosing fonts for every Instagram post. When your brand voice is clear, writing
becomes faster. I’m allergic to hustle culture, so everything here is designed for sustainable
implementation. Think “one coffee break at a time,” not “redesign everything this weekend.”
Nope. 90% of what I teach uses free tools like Canva. The other 10%? Optional upgrades that cost less
than your Netflix subscription. I spent 15+ years mastering Photoshop so I could teach you how to NOT
need it. (Though if you already have it, I’ll show you shortcuts that’ll make you look like a pro.)
Perfect. Some of the best brands are built on clarity, not creativity. I’m not teaching you to be the next
Picasso—I’m showing you how to communicate clearly and consistently. It’s more like following a really
good recipe than painting a masterpiece. Plus, my templates do the heavy creative lifting so you can
focus on your actual business.
This entire site was built by an introverted, ADHD entrepreneur who believes rest is productive. You’ll find
energy ratings on projects, batch-work strategies, and plenty of “good enough is perfect” permission
slips. No livestreaming, no daily posting mandates, no “wake up at 5am to build your empire” nonsense.
Just sustainable strategies that work with your brain, not against it.
The templates and resources are licensed for your own business use. If you want to create brands for
clients, you’ll need the commercial license versions (available in my shop). But here’s what you CAN do:
Use everything you learn here to build your own design business, then invest in commercial licenses as
you grow. I’m all about sustainable scaling, remember?
One more thing on your mind?
Whether it’s a quick clarification or a “wait, but what about…” moment, I’m here.
Real answers from a real person who’s been there.