nice to meet you

Let’s Talk

I help solopreneurs build
beautiful brands, honor their energy, & grow with intention.

You have the vision, the talent, and the heart—but feel stuck when it comes to design and systems. Whether you’re crafting a brand, designing templates, or building your creative business, you don’t have to figure it out alone. With gentle guidance and done-for-you resources, you can skip the overwhelm and create something truly yours.

    • Hi, I’m Katja

    YOUR DESIGN FAIRY

    After 15 years as a photographer juggling babies and deadlines, I discovered what nobody tells you: consistent marketing is a myth when your focus comes in 20-minute windows. Whether you’re designing between school pickups, creating during quiet moments, or building your business in the margins of life, you deserve an approach that honors your reality. My templates and systems are built for scattered focus and interrupted days—because that’s how I built mine.

    Think of me as the friend who happens to know Photoshop inside out, speaks fluent Canva, and believes your business should work around your life—not consume it.

    what you need, only when you need it

    01

    Learn

    Start where you are with what you have. No overwhelming courses or information overload. Just practical wisdom delivered in digestible pieces that respect your time, energy, and current season of business.

    go to articles
    02

    Create

    Transform knowledge into visual magic using templates and tools that work with your life. Because beautiful brands shouldn’t require design degrees, expensive software, or sacrificing your sanity.

    go to templates
    03

    Grow

    Scale your business without scaling your stress. Build content creation systems that honor your energy, respect your boundaries, and create success that actually feels good. Progress over perfection, always.

    to go prompts

    VALUES

    sustainable pace

    I believe in business that honors your natural rhythms. No 5am wake-ups required. Success happens when you work WITH your energy, not against it. Every resource I create considers your real life—because your business should support your life, not consume it.

    quiet excellence

    Beautiful work doesn’t need to shout. I believe in sophisticated simplicity, strategic restraint, and the power of “just enough.” Your brand can whisper and still be heard by exactly the right people. Quality over quantity, always.

    gentle growth

    Expansion without exhaustion is possible. I believe in building slowly, choosing clients carefully, and saying no gracefully. Your business should grow like a garden, not explode like fireworks. Sustainable success is the only kind worth having.

    Meet the Voices in My Head

    The Strategist

    The MBA who reads business books for fun and turns complex theories into simple templates. Creates systems that run themselves and frameworks that actually make sense.

    browse strategies

    The Designer

    15+ years of making women and things beautiful for worldwide clients. Believes every entrepreneur deserves magazine-worthy visuals without the magazine budget.

    explore designs

    The Tech Whisperer

    Turns scary AI into friendly helpers and makes Canva sing. Specializes in “how is this so easy?” moments and finding elegant solutions to content tantrums. Knows that human + AI = magic.

    explore tools

    The Energy Guardian

    Protector of boundaries, champion of naps, defender of “good enough.” Creates resources for sustainable success. Firmly believes your best work happens when you’re rested, not when you’re running on fumes.

    mindset resources

    Let’s Clear a Few Things Up

    These are the questions I hear most often—usually asked with a mix of hope and hesitation. Spoiler: the answer is almost always “yes, you can do this.”

    Absolutely. In fact, some of the most authentic brands come from non-designers who understand their business deeply. I’ve structured everything here to work with your beginner status, not against it. You’ll learn the principles that matter (like why certain colors make people trust you) and skip the stuff that doesn’t (like memorizing Pantone codes). Plus, every tutorial assumes you’re starting from scratch—no secret designer handshakes required.

    Here’s the secret: Good branding actually SAVES you time. When your visuals are systemized, you stop spending 45 minutes choosing fonts for every Instagram post. When your brand voice is clear, writing becomes faster. I’m allergic to hustle culture, so everything here is designed for sustainable implementation. Think “one coffee break at a time,” not “redesign everything this weekend.”

    This entire site was built by an introverted, ADHD entrepreneur who believes rest is productive. You’ll find energy ratings on projects, batch-work strategies, and plenty of “good enough is perfect” permission slips. No livestreaming, no daily posting mandates, no “wake up at 5am to build your empire” nonsense. Just sustainable strategies that work with your brain, not against it.

    Let’s Create Something Beautiful

    You have the vision, the ambition, and the taste. What you need are the right tools to bring it all to life—without the overwhelm, the burnout, or the second mortgage. My templates and resources turn your ideas into polished reality, one coffee break at a time.

    browse the library