Before you begin:

• • Find a quiet space where you won’t be interrupted
• • Grab your favorite pen (yes, the one that makes writing feel special)
• • Pour yourself something delicious
• • Take three deep breaths
• • Remember: there’s no right or wrong way to complete this

Work at your own pace. Skip what doesn’t resonate. Trust what emerges.

Let’s start with how you naturally share your expertise when no one’s watching—when you’re not trying to sound professional or impressive, just genuinely helpful.

Complete these sentences with the first words that come to mind:

When a friend asks about my work, I usually say:

“I help people

The part of my work that makes me light up is:

If I could only share one thing about what I do, it would be:

Not all communication styles are created equal—at least not for your energy. Let’s identify what lights you up versus what drains you.

Circle the words that feel energizing when you imagine using them:

Write 3-5 words from Column A that felt most natural:

Now notice: What do these words have in common?

You’ve accumulated wisdom through experience, not just certifications. Let’s honor all of it.

Fill in what’s true for you:

I’ve been for years.

Three things I know deeply because I’ve lived them:

People often come to me for help with:

The mistakes I see people make (that I can help them avoid):

Something I do naturally that others find valuable:

Your clients don’t buy your process—they invest in the transformation. Let’s translate your expertise into outcomes they crave.

You don’t need to shout to be seen as an expert. Check the quiet ways you already demonstrate authority:

✓ Check all that apply to you:

• I’ve developed my own methods through experience
• I see patterns others miss
• I’ve helped people achieve specific results
• I have a unique perspective on common problems
• I combine different fields of expertise
• I’ve refined my approach over time
• People remember and share my insights
• I make complex things feel simple
• My clients often say “I never thought of it that way”
• I have signature frameworks or processes

Look at what you checked. These are your authority anchors.

Choose your top three:

Let’s craft a positioning statement that feels like you—not a template, but your truth.

Fill in what feels most natural:

Try it again with different words until it feels like something you’d actually say:

The one that makes you smile? That’s your winner.

Same message, different energy. Here’s how to adapt your authentic voice for each platform:

Your core message (from page 8):

Now adapt it for each platform:

Create a simple system to ensure everything you share feels authentically you.

Before publishing any content, ask yourself:

Each week, ask yourself:

Remember: Your voice is allowed to evolve. This isn’t about perfection—it’s about staying true to who you’re becoming.